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expertiseno one knows destinations like we doWe are an international firm specialising in business and creative strategies for destinations and tourism related enterprises in emerging markets. We deliver three-dimensional transformative development. We are not an advertising agency. We are an innovation firm. We combine an analytical approach and growth strategies with artful marketing, high impact creative production, global communications, networking and powerful alliances, while ensuring that we develop our projects responsibly and with great respect for community, heritage, culture and environment. We don't develop strategies for toothpaste, pharmaceutical companies or IT industries - we specialise in what we know. areas of expertiseVisionary and Competitive Programmes for Nations, Destinations, Cities and Regions Tourism and Real Estate Developments The Hospitality Sector
Strategic Investment and Exports Related Luxury and Lifestyle Brands
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Angie HallPrincipal/Managing DirectorAn international global strategist with a rich background in the tourism sector, Angie Hall is well versed in both developed and emerging markets. Angie has an extensive background in the development of luxury hotels, mixed-use developments, spas, casinos, restaurants, convention centres and other tourism-related ventures, with notably strong experience of the CIS countries, the Balkans and the Middle East. She is known for her extraordinary instincts and knowledge of global market trends – all that is hip, hot and happening! A global nomad, Angie Hall is half American and half European but has been roaming the planet since she was 9 months old. Paula de KeijzerPrincipal /Business DirectorA multi-lingual Dutch native, Paula de Keijzer has run executive operations in the hospitality industry around the world for 15 years. Paula de Keijzer senior management experience runs the gamut from hotels and residential services to the highly specialised area of revenue management. She is also highly-skilled in the areas of training, mentoring and personal development, as well as sales and business growth. Paula keeps everything flowing brilliantly. Danijela CujićPrincipal / Director of Business - BalkansWith over ten years experience in senior management, Danijela Cujić has worked in an interesting variety of fields which gives her rich experience for growing business whatever challenge is thrown at her. A native of Belgrade, Danijela Cujić started in hospitality sales & marketing management, ran a private jet firm and then streamlined the operations at the Royal Estates of Crown Prince Alexander II on his behest. Most recently Danijela was part of the massive Porto Montenegro project in Tivat before we swept her away to be our partner and expert in all things Balkan.
our edgeWhat gives us the edge and why should you work with us?We specialiseIn tourism, tourism-related and consumer lifestyle projects throughout Eurasia. (Eastern Europe, Russia & the C.I.S. and the Middle East/Gulf). We are in our marketplace (Proximity)We are based in Istanbul which gives us easy access to our clients. We understand this side of the world and we live locally and work globally. We have a global viewpointWe have lived and/or worked in a combined total of over fifty countries. We have a strong global network and “info-lust” which keeps us tied in to wide-ranging, international macro and micro-trends. We have an unusual talent mixA combination of pure international business and investment work combine with strong creative skills, resulting in a very progressive and effective mix for an innovation firm. We work smartGreat ideas don’t need huge media budgets. We create intelligent initiatives that make use of traditional and alternative outlets. We are lean and deeply networkedWe keep our business and creative teams lean and tap into a global talent pool of the best and the brightest, as needed per project. No heavy overheads and no obscure costs. We are swift and effectiveMass + energy = velocity. A good strategy, combined with energy and passion, propels us forward. We get inspired and we move fast. We are passionateBack to passion. We fall in love with places and projects. We are passionate, persuasive advocates and often see great potential where others see little. We believe globalisation can be a force for goodCommerce matched with heritage, culture, positive environmental and economic practices can be combined to produce a potent force for creating prosperity, pride and progress.
what is td?Our committment to sustainability stems from our belief that it is good for business, for the planet and good for our soul and psyche. More than any other business, tourism is dependent on an agenda of sustainability - of ecology, of heritage, of culture, of community - as it is those components that attract tourists. Commerce and sustainable initiatives can come together as a force for creating community prosperity because business relies on long-term growth, resources and the local talent pool. Consumers too are increasingly interested in greenifying, fair trade, fairer distribution of wealth and healthy, organic practices. And as employers, we strongly believe in mentoring young, local talent. It is important for the growth of a destination, but also for our insight into the next generation of global leaders, consumers and citizens. Business can be noble and globalisation can be a force for good.
our approachgood business. good design. good development.360°td is comprised of five components that offer a truly 360° approach to development that is always 360td transformational. strategy°tdWe deliver brilliant thinking. We gather information, analyse trends, position, create a segmentation map and develop a strategy that has force and relevance. And we always keep our eye on the brand equity and the budget. creativ°tdDesign impacts commercial success. We build brands by applying energy, innovation and a good dose of unconventional methodolgy. A powerful image is vital for competitveness in today’s cluttered marketplace. communica°tdIts all about credibility and visibility - not spin - but selling the truth in imaginative ways. Through a cohesive plan, we drive local experts across the globe and put out messages thet are smart, sharp, imaginative and witty. A good communications programme generates buzz and draws in consumers, investors and ultimately, earnings. allianc°tdBy creating alliances with international commercial and financial partners and key cultural, academic or sports bodies we tap into a broader realm of resources while quickly and efficiently reaching common customer bases. transform°tdWe help you work in a way that is ethically and commercially sound. We guide you through sustainable initiatives that can bring real value to your business and we help you navigate the donor community and the organisations that can help you achieve intelligent growth. nations destinations cities regionsPut simply we believe in applying corporate practices of brand equity and development to nations, destinations, cities and regions.Every destination is competing for visitors and investors as it is a huge source of income and growth. Attracting visitors and investors is becoming more difficult because there is an explosion of information through an expanse of media. We like to look at places from the point at which we stand and then apply our global viewpoint in order to develop strategies that are enticing for business, tourism and investment. Sharp, clever and effective strategies are the product of intellect and an inventive mindset. It’s about success and passion first. We are not an ad agency, we are a complete business innovation firm. We like to think of ourselves as deeply networked thinker-innovators. tourism and real estate developmentsWe provide a viewpoint rooted in two disciplines: international business & finance and years of tourism/hospitality industry experience, all helped along by a strong background in global marketing & communications. We understand governments, ministries of tourism, investors, developers and operators and we know how to build and execute cohesive programmes that reach the fundamental goals: financial success and positive development in a competitive global marketplace. Our approach not only involves advertising and publicity, but encompasses areas such as alternative media, flagship developments and spotlight events in the arts, media, retailing or sports. We use our deep international network to create many layers and complexity, so the destination is always multi-dimensional and magnetic. the hospitality sector
With nearly 20 years experience in international hotel operations, development and marketing in both sophisticated and raw, emerging marketplaces, we have rich experience in every facet of hospitality development. This experience allows us to work well with corporate offices, development teams, marketing management and operations executives as we have been there many times and understand the needs of each facet of the project. strategic investmentsWe love the challenge of matching corporate players and financial organi-sations with key destination leaders to generate energy and progressive growth. Inward InvestmentThrough a fresh outlook and innovative tactics, we can help spark a new interest in destinations by driving strong and positive messages to the investment community. Corporate InvestmentWe can help companies to achieve a position of strength in order to attract ideal investment partners. By adapting a company’s outward approach, we can make it more alluring to external investment. exports360ºtd works with corporate clients and governments to enhance their attractiveness to investors, buyers and consumers. Countries and their exporters, both large and small, must develop sophisticated, brand-led approaches for developing, managing, positioning and promoting products in the global marketplace. We can propel exports internationally by developing highly strategic export plans, modern branding techniques and innovative packaging design. Reaching new specialty markets and niche consumers through diversification and innovation, can be highly effective. Organic products, fair trade products and urban arts are a few of the areas that can be explored.
servicesHas your destination/business been... strategy°td ? Has your destination/business been... creativ°td ? Has your destination/business been... communica°td ? Has your destination/business been... allianc°td ? Has your destination/business been... transform°td ? 360°td is comprised of five components that offer a truly 360°approach to development that is always transformational. strategy°td
creativ°td
communica°td
allianc°td
transform°td
friendswww.korayerkaya.comA master photographer with an astonishing range - everything from archi-tecture and advertising to the extreme sports/adventure and high fashion. www.dijipost.comAn expert post-production, motion graphics and special effects studio. www.thomaskleingroup.com (Thomas Klein International, TKI)A highly-skilled international turnkey consultantancy based in one of the most exciting cities in the world - Dubai. TKI specialises in hospitality projects, restaurants, entertainment and leisure faciltiies. The World Economic Forum’s 2007 Travel and Tourism Competitiveness Reportwww.weforum.org/en/initiatives/gcp/TravelandTourismReport/index.htmThe World Economic Forum has launched the first-ever Travel and Tourism Index covering 124 countries around the world. In many countries, travel and tourism is a critical sector impacting national prosperity and economic growth. A cross-country analysis of the drivers of competitiveness in travel and tourism will provide useful comparative information for making business decisions and provide additional value to governments wishing to improve their travel and tourism environments. “The index is not a ‘beauty contest’, or a statement about the attractiveness of a country. On the contrary, the index measures the factors that make it attractive to develop the travel and tourism industry of individual countries,” said Jennifer Blanke, Senior Economist of the World Economic Forum. (To read the report, visit page above.)
contactIf you would like more information, references or to see one of our portfolios, please contact us directly on email address info@360td.net Angie Hall-Ulmann Principal/Creative Director
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